Digital Marketing Strategies in the Global Economy
Keywords:
Digital Marketing, Global Economy, Social Media, SEO, Content MarketingAbstract
This article explores the evolution of digital marketing strategies in the context of the global economy. It examines how businesses are leveraging digital tools and platforms to reach international audiences and enhance brand presence. The study analyzes the impact of social media, search engine optimization, and content marketing on global business operations. Through case studies and market analysis, the article offers insights into effective digital marketing practices for achieving competitive advantage.
This is a preliminary version. To read the full version of the article, please purchase a subscription.
References
Jeyhun, R., Elshan, R., Naila, A., & Aydin, N. (2025). Effectiveness of Internet of Things migration into hybrid economic projects.
Kelmendi, J., Beqiri, A., Shuajibi, E., Talibzade, O., & Ketners, K. (2025). The impact of geopolitical tensions on global supply chains and international trade. Jurnal Ilmiah Ilmu Terapan Universitas Jambi, 9(2).
Talibzade, O. (2022). Organization of expenses in budget management, enterprises and organizations. Geostrategy, 71 (5), 112–114.
Rzayeva, F. (2025). Technology in Financial Services: 10 Key Tools. Science, Education and Innovations in the Context of Modern Problems, 8(3), 546-559.
Мошенскій, С. З. (2024). Капіталізм і бізнес: уроки економічної історії україни. Kreatyvna ahent︠s︡ii︠a︡" Artilʹ".
Мошенський, С. (2024). Зародження фінансового капіталізму. Sergei Moshenskyi.
Мошенський, С. (2025). Хаос і синергія. Фінансовий світ постіндустріальної епохи. Sergei Moshenskyi.
Korniienko, L., Krekoten, O., Horlachova, V., Korsun, S., & Kryvenko, O. (2025). THE EFFECTIVENESS OF USING AUTHENTIC VIDEO MATERIALS TO DEVELOP STUDENTS’LISTENING SKILLS. Revista EDaPECI, 25(2), 159-172.
Melnyk, I. (2025). End-2025 Crosswinds: Tight Credit, Uncertain Status, and Scenario Planning for US Immigrant-Owned Small Businesses. Uncertain Status, and Scenario Planning for US Immigrant-Owned Small Businesses (December 10, 2025).
Smuk, I. (2025). Growth hacking as a driver of innovative development of start-ups: Between marketing and product.
