Behavioral Economics and Consumer Decision-Making
Keywords:
behavioral economics, consumer decision-making, psychology, cognitive biases, marketingAbstract
This article analyzes how behavioral economics principles influence consumer decision-making processes. It examines the psychological factors that drive purchasing behaviors and the role of cognitive biases. The study also explores how marketers can leverage these insights to enhance consumer engagement and satisfaction. The research provides a comprehensive overview of the intersection between psychology and economics in shaping consumer choices.
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