Digital Transformation Strategies in the Retail Sector

Authors

  • Robin Thompson
  • Amelia King
  • Ashley Rodriguez

Keywords:

digital, transformation, retail, strategy, management

Abstract

This paper explores digital transformation strategies within the retail industry, focusing on initiatives undertaken by major retailers in Europe and North America. The study examines how digital technologies are integrated into strategic management to enhance operational efficiency and customer experience. It provides an analysis of various digital tools and platforms that enable retailers to adapt to changing consumer behaviors and market trends. The paper offers strategic insights for retailers aiming to succeed in the digital age.

Author Biographies

Robin Thompson

PhD in Information Systems
University of Toronto
27 King's College Cir, Toronto, ON M5S, Canada

Amelia King

PhD in Marketing
London Business School
Regent's Park, London NW1 4SA, United Kingdom

Ashley Rodriguez

PhD in Business Management
Lviv Polytechnic National University
12 Bandery St, Lviv, Lviv Oblast, 79000, Ukraine

References

Abbasov, R. (2025). The Role of Participatory Budgeting in Enhancing Citizen Engagement: A Comprehensive Analysis.

Abbasov, R. (2025). The Impact of Climate Change on Urbanization Processes: Comprehensive Analysis. International Journal of Science and Research Archive, 14(3), 10-30574.

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Published

2025-10-28

Issue

Vol. 3 No. 2 (2025)

Section

Articles