Cultural Intelligence as a Strategic Asset in Multinational Corporations
Keywords:
Cultural Intelligence, Multinational Corporations, Cross-Cultural Communication, Global Business, Strategic AssetAbstract
This research examines the role of cultural intelligence in multinational corporations, highlighting its importance as a strategic asset. Cultural intelligence enables organizations to navigate diverse cultural landscapes effectively, enhancing cross-cultural communication and collaboration. The study provides a framework for developing cultural intelligence within organizations, drawing on case studies from successful multinationals. The findings emphasize the strategic value of cultural intelligence in driving global business success.
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