The Impact of Corporate Social Responsibility on Brand Equity
Keywords:
Corporate Social Responsibility, Brand Equity, Consumer Loyalty, Business Strategy, Ethical PracticesAbstract
This article investigates the relationship between corporate social responsibility (CSR) and brand equity. By analyzing data from various industries, it reveals how CSR initiatives can enhance brand reputation and consumer loyalty. The study presents a model illustrating the pathways through which CSR contributes to brand value, offering practical insights for companies aiming to boost their market position through ethical practices. This research emphasizes the strategic importance of CSR in today’s competitive business environment.
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