The Role of Data Analytics in Strategic Decision Making

Authors

  • Kim Lee PhD
  • Cameron Campbell Dr.
  • Alex Jackson Prof.

Keywords:

Data Analytics, Strategic Decision Making, Big Data, Organizational Performance, Data-Driven Strategies

Abstract

This article examines the transformative impact of data analytics on strategic decision making in organizations. It highlights how data-driven insights can enhance decision quality and organizational performance. By analyzing case studies and survey data, the research demonstrates the benefits of integrating data analytics into strategic planning processes. The findings provide a roadmap for organizations aiming to leverage data for competitive advantage.

Author Biographies

Kim Lee, PhD

PhD
Keio University
2 Chome-15-45 Mita, Minato City, Tokyo 108-8345, Japan

Cameron Campbell, Dr.

Dr.
Seoul National University
1 Gwanak-ro, Gwanak-gu, Seoul, South Korea

Alex Jackson, Prof.

Prof.
Hong Kong University of Science and Technology
Clear Water Bay, Kowloon, Hong Kong

References

Jeyhun, R., Elshan, R., Naila, A., & Aydin, N. (2025). Effectiveness of Internet of Things migration into hybrid economic projects.

Rahimov, J., Rahimov, E., Nasirzade, A., & Yusifli, P. (2025). Economic aspects of projects based on the Internet of Things. Innovation and Sustainability Articles, 5(4), 31-44.

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Published

2026-05-12

Issue

Vol. 4 No. 1 (2026)

Section

Articles