Harnessing Big Data for Strategic Decision-Making
Keywords:
Big Data, Strategic Decision-Making, Data Analytics, Business Success, Data-Driven InsightsAbstract
Big data analytics is transforming strategic decision-making processes within organizations. This article examines how big data can be leveraged to enhance strategic insights and inform decision-making. By exploring case studies and industry trends, we outline the benefits and challenges associated with integrating big data into strategic management. The study provides practical recommendations for organizations looking to harness the power of big data to drive business success.
References
Jeyhun, R., Elshan, R., Naila, A., & Aydin, N. (2025). Effectiveness of Internet of Things migration into hybrid economic projects.
Chechelashvili, M., Koghuashvili, P., & Babunashvili, T. (2023). Cluster as a means of increasing innovation in the region. Annali d’Italia, 45, 15-20.