Decoupling Deliberate Strategy from Emergent Adaptation: A Reconceptualization of Dynamic Capability Orchestration Under Polycrisis Conditions

Authors

  • Edward Adams Professor
  • Rowan Thompson Associate Professor
  • Casey Wright PhD
  • Kim Wilson D.Sc

Keywords:

dynamic capabilities, polycrisis strategic management, deliberate versus emergent strategy, resource orchestration, catalytic repositioning, organizational resilience, ambidexterity theory, microfoundations of strategy, multinational enterprise adaptation

Abstract

Contemporary strategic management theory has long operated under the assumption that deliberate planning and emergent adaptation constitute a productive tension within organizational design. This article critically re-examines that premise by analyzing dynamic capability orchestration across 214 multinational enterprises operating under compounded macroeconomic and geopolitical disruptions between 2020 and 2024. Employing a mixed-methods design combining structural equation modeling with longitudinal case analysis, we demonstrate that under polycrisis conditions, the deliberate–emergent dichotomy systematically undermines resource reconfiguration efficiency. Our findings reveal that firms achieving superior resilience-adjusted performance indices adopted a third strategic mode—catalytic repositioning—that transcends conventional ambidexterity frameworks. Theoretical contributions include a revised microfoundational taxonomy of managerial cognition and a recalibrated orchestration model applicable to volatile, uncertainty-dominant competitive landscapes.

Author Biographies

Edward Adams, Professor

Professor
University of Warwick
Warwick Business School, University of Warwick, Coventry, CV4 7AL, United Kingdom

Rowan Thompson, Associate Professor

Associate Professor
WHU – Otto Beisheim School of Management
WHU – Otto Beisheim School of Management, Burgplatz 2, 56179 Vallendar, Germany

Casey Wright, PhD

PhD
Ivey Business School, Western University
Ivey Business School, Western University, 1255 Western Road, London, Ontario, N6G 0N1, Canada

Kim Wilson, D.Sc

D.Sc
NUS Business School, National University of Singapore
NUS Business School, National University of Singapore, 15 Kent Ridge Drive, Singapore 119245, Republic of Singapore

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Published

2026-05-12

Issue

Section

Articles